7 Creative Ways to Share Your Product Photography – Part 3

Looking for another creative way to share your product photography with potential customers? (see previous posts here: Creative Way #1 and Creative Way #2)

Share your product photography with MOO

Creative Way #3 – MOO Cards

Have you ever received a business card from a person and then promptly thrown it into the trashcan because of its lackluster design? You don’t want that to happen to your business cards, do you?

I’ve posted about MOO and their great business cards before (Add a Business Card to your Marketing Bag of Tricks), but have you heard about MOO’s Printfinity feature?

Printfinity allows you to print a different product photo on each business card in a pack! That’s a ton of different product photos that you can feature if you wish!

Learn more about MOO’s Printfinity here and check out the cool video at this link too!
http://us.moo.com/about/printfinity.html

Here are just a few fun ways to share your business cards:

Hand out your business card at craft fairs.

If you use Printfinity to showcase multiple product photos on your cards, display the cards on a table with the product photos face up, along with a sign that says, “Take a card . . . any card!”

Place a few cards inside your product packaging.

Include one for the customer to remember your shop by, and a few extras for the customer to share with others.

Keep your business cards handy in your bag (or pocket) to give to people you meet.

Fan out the business cards (with various product photos on them) and tell the person to pick one. This is a fun way to engage the person and show them multiple product photos at the same time!

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Want to see samples of MOO cards before committing to an order? MOO will send you a sample pack of gorgeous cards so you can see and feel the wonderful quality. Find out more about the MOO sample pack here.

I hope you’ll give this idea a try. MOO cards are a fun way to share your product photography!

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This post is not sponsored by MOO. I just love their business cards and want to spread the word!

[…] Additional Reading about this topic: 7 Creative Ways to Share Your Product Photography – MOO Cards […]

Be Strategic when Selecting your Pinterest Board Cover Images

Whether you pin images to Pinterest for your own personal use or curate boards for a target audience on behalf of a brand, you probably understand the importance of your Pinterest board cover images.

But is your only criteria an image that is bright, eye-catching, or pretty? How about using some strategy when selecting your Pinterest board cover images? Read on for the scoop.

selecting your Pinterest board cover images

While browsing Pinterest recently, I came across a fantastic board by Colleen Pastoor called Perfect Parties. (By the way, if you are even remotely interested in party decor or themes, you simply MUST check out this board!)

Colleen Pastoor Pinterest

The board caught my eye because of the adorable polka dotted cover image. I mean, who can resist those polka dots? :)

I clicked Colleen’s board and went in search of that image that I’d seen on the cover to find the original source.

I scrolled and scrolled, but the polka dotted image wasn’t visible at first. I had to scroll through dozens of other (fabulous) party images before I found the polka dotted cutlery set from Wrap and Revel.

As I was scrolling through Colleen’s board, I had a “lightbulb moment.”

Whether Colleen knew it or not, she used a smart strategy when she selected her Pinterest board cover image.

1. She chose an attractive image as her board cover.

Polka dots are a popular pattern right now, and they make the viewer want to click.

2. She chose a cover image that represented her board theme well.

Polka dots often appear at parties, especially parties for children. This particular image also appeals to the sophisticated party-goer, with the lacy doily.

3. She chose a cover image that appeared deep in her Pinterest board.

By this, I mean that I needed to scroll through lots of other images before I found the cover image. This is the key to the strategy.

By the time I found that polka dotted image, I had already fallen in love with her board. I was hooked. Captivated. Inspired.

had to follow that board! And I did.

Please note that I am not discouraging you from choosing a recent pin as your cover image. If a recent pin best represents your board, by all means – choose that one!

I’m just encouraging you to consider a board cover image that appears farther down (deeper) in your board. This will encourage people to scroll through most of your board (and might even prompt them to follow the board).

I must admit that I haven’t tried this strategy yet. I’m going to try it for a while and see if it makes a difference in my new(ish) Pinterest account. How about you? Are you willing to try this strategy when selecting your Pinterest board cover images?

I’d love to hear your thoughts.

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Additional reading on this topic: How to Change Pinterest Board Cover Images

Thanks so much for featuring my board Julie! I have so much fun picking out the covers for my Pinterest boards- when someone lands on my page I want to make sure they stick around :)

Julie @ On the Dot Creations

You are quite welcome, Colleen! Thanks for the inspiration!

[…] chalkboard- it’s on my mantle right now and I love that thing.  Also this week, Julie at On The Dot blogged about my Pinterest board Perfect Parties and how to choose your cover images. Apparently […]

Great tip!

Great advice!

xoxo,
Victoria

Create Scale in your Product Photography

One of the best ways to create satisfied customers is to make sure that your product photos accurately portray the size of your product. If customers receive a product that is bigger or smaller than what they expected, they will likely be frustrated. Use scale in your product photography to avoid this frustration.

scale in product photography

If potential customers have never seen products like yours before, they may not have any idea how big they are. That’s where scale comes in. You need to give your customers some point of reference (something familiar) that they can use to estimate how large your products are.

polka dot air plant holders
A beautiful example of this concept is found in this adorable listing for polka dotted air plant holders from The Crafted Life. Etsy seller Rachel has captured some lovely close-up shots of her plant holders. These holders fill the frame, so one might think that they are larger, but the image with the model’s hand (at the top of this post) tells the whole truth. Without that image, a potential customer might have a difficult time telling how large the plant holders are.

Some ideas to provide scale in your product photography:

  • Photograph a model wearing or holding your product.
  • Photograph your product alongside an object that customers would associate with a product like yours. For example, if you sell handmade purses, photograph them with a coin purse, a cell phone, or a set of keys.

Thanks, Rachel, for inspiring us with your product photos! Head over to Rachel’s shop and browse around. I think she has a thing for polka dots, too! :)

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This is fantastic!

xoxo,

Victoria

Hi Julie,

This is a awesome post for handmade makers because they need to speak to their customers through their images.

Not everyone is going to know the size of a product, And reading dimensions even though helpful, is so boring..

Your way of presenting scale is much more fun..

Blessings Janet

Julie @ On the Dot Creations

Thanks so much for your comment, Janet! That’s a neat way to think of it: “Handmade makers . . . speak to their customers through their images.” Love that! :)

7 Creative Ways to Share your Product Photography – Part 2

I’m back today with another creative way to share your product photography with potential customers (see Creative Way #1 here).

Share your product photography with Fotobabble

Creative Way #2 – Fotobabble

Fotobabble is a tool that allows users to add up to 60 seconds of audio to a photograph. What a great way to share your product photography with a creative twist! Bring your product photo to life by allowing people to hear your voice while they view your image. A Fotobabble takes just minutes to create, and you have the option to share the finished product on dozens of social media outlets.

I’ve created a sample Fotobabble here (if you are reading this post via an RSS reader, click here to view the Fotobabble):

Now that you’ve seen an example, how can you create a Fotobabble for your product photo(s)? Here’s how:

Sign up for a free Fotobabble account

Head to fotobabble.com and sign up.

Upload the product photo that you want to feature in the Fotobabble.

Choose an image that represents you and your handmade business. What is your “signature photo”? Which image do you use for your Etsy avatar? Create a Fotobabble with that image.

Another option is to create a Fotobabble for each of your products and then pin them to a Pinterest board.

* Note: Especially for product photography, I’d recommend watermarking your image in some way so that folks who come across your Fotobabble will immediately associate the photo with your shop name. Use the photo’s white space to add your watermark. Also, keep in mind that the Fotobabble player icon appears in the middle of the image, so you might want to add the watermark off-center or at the bottom.

Record your audio.

To create a Fotobabble, you will need the latest version of the Adobe Flash Player installed on your computer. A message will pop up asking you to Allow or Deny access to your computer’s microphone (I use a USB-powered Logitech headset microphone). Click Allow.

Click the Record button and capture the audio. If you make a mistake during the recording, just click Stop and then Record again. The recording will not be final until you click the Save button.

Here are some ideas about what to say during your Fotobabble recording:

  • Read your product description. You’ve spent time writing a description that convinces customers to buy. Share it audibly with your audience!
  • Answer FAQs about your product. Answer questions that customers might ask or that previous customers have asked.
  • Talk about your inspiration for the product. Why did you create it? Who do you hope to help with your product?
  • Read a testimonial from a previous customer. You could get this testimonial wording from Etsy feedback or from an email from a satisfied customer. It might be a good idea to ask the testimonial-giver’s permission first.

Add a few SEO-friendly details and save your Fotobabble.

Give your Fotobabble a title. Set your Fotobabble as Private or Public. Private Fotobabbles will be visible to only those people you share them with. Public Fotobabbles will be visible (searchable) on the site. Use keywords to help potential customers find your Fotobabble in search results.

Add some tags that apply to the product. Use the same tags that you use on Etsy if you’d like.

Share your Fotobabble.

Here are just a few ideas . . .

  • Click the “Share” button and choose from dozens of social media outlets. Consider the audience that will best receive your Fotobabble.
  • Copy and paste the Embed code and share the Fotobabble on your blog. If your blog post includes how-to photos of a process, you could share the finished product photo in your Fotobabble.
  • Share your Fotobabble on the Facebook fan page for your business. Facebook would be a great place to share a Fotobabble about an upcoming sale or new product launch!

. . . . . . . . . . . . . . .

Creating a Fotobabble is simple, quick, and fun! I highly recommend it for those who want another creative way to share your product photography!

Stay tuned for part 3 of this post series.

[…] Looking for another creative way to share your product photography with potential customers? (see previous posts here: Creative Way #1 and Creative Way #2).  […]