Is your business card so boring that it usually ends up in a trash can mere minutes after your contact receives it?
Or for that matter, do you have a business card at all?
If most of your business is transacted online, you may be wondering if you really need a business card. How often do you come in physical contact with your customers, anyway? Can a business card really bring you more business?
Most definitely! If . . .
If what? you ask.
1. If the image on the business card is memorable.
Rather than using a standard business card layout, why not choose an eye-catching product photo from your shop and use that as your marketing strategy?
MOO.com is a wonderful resource for business cards, and I can tell you from experience that their cards are of the finest quality.
Here is an example of a fabulous product photo from Two Little Tots used as the front side of a business card. Because MOO prints on both sides of the card, you could put a product photo on the front and your standard business card information (name, company, contact info.) on the back side.
MOO.com even sells MiniCards, which are the same length as a standard business card, but half the width. And they're just so cute!
2. If you are memorable.
If you want to keep your business card out of the trashcan, you must make a personal connection with the recipient of the card. A friendly smile, an elevator pitch about your shop, along with a pleasant personality will go a long way toward making a great connection, possibly one that will bring you some future sales.
Here are some other suggestions for distributing business cards:
* Give a card to your hairstylist (or other service provider) along with a tip. Write a discount code on the back of the card, if you wish.
* If you give gifts from your shop to your child's teachers, include a business card with the gift. Teachers love creative, handmade products.
* Include a few business cards with every order that you ship. If your product makes a good impression on the customer, he/she will be more prone to give your card to a friend.
To sum up, be memorable and make your business card memorable. More business is bound to come your way.
