Add a Business Card to Your Marketing Bag of Tricks

HoHumBusinessCardIs your business card so boring that it usually ends up in a trashcan mere minutes after your contact receives it?

Or for that matter, do you have a business card at all?

If most of your business is transacted online, you may be wondering if you really need a business card. How often do you come in physical contact with your customers, anyway? Can a business card really bring you more business?

Most definitely!  If . . .

1. If the image on the business card is memorable.

Rather than using a standard business card layout, why not choose an eye-catching product photo from your shop and use that as your marketing strategy?

MOOScreenshot

MOO.com is a wonderful resource for business cards, and I can tell you from experience that their cards are of the finest quality.

Here is an example of a fabulous product photo from Two Little Tots used as the front side of a business card. Because MOO prints on both sides of the card, you could put a product photo on the front and your standard business card information (name, company, contact info.) on the back side.

MOO.com even sells MiniCards, which are the same length as a standard business card, but half the width. And they’re just so cute!

2. If you are memorable.

If you want to keep your business card out of the trashcan, you must make a personal connection with the recipient of the card. A friendly smile, an elevator pitch about your shop, along with a pleasant personality will go a long way toward making a great connection, possibly one that will bring you some future sales.

Here are some other suggestions for distributing business cards:
* Give a card to your hairstylist (or other service provider) along with a tip. Write a discount code on the back of the card, if you wish.

* If you give gifts from your shop to your child’s teachers, include a business card with the gift. Teachers love creative, handmade products.

* Include a few business cards with every order that you ship. If your product makes a good impression on the customer, he/she will be more prone to give your card to a friend.

To sum up, be memorable and make your business card memorable. More business is bound to come your way.

SignatureWeb
Additional Reading about this topic:
7 Creative Ways to Share Your Product Photography – MOO Cards

Excellent article for our icraft.ca “seller bootcampers” to read! Also I loved your reference to two Little Tots. She has a very interesting banner and makes you want to really reach out. i like the idea of handing out cards with discount codes on the back.
Super! Christine at icraft.ca/PillowThrowDecor

kimbuktu

I love my moo cards. I have some in both sizes. The mini moos I use as hang tags on my products before mailing.

What a great surprise this morning…thanks for the called out on Two Little Tots! And this is one thing I have been thinking about doing. Right now, I just make some cute cards to go with my orders.
I will have to check out Moo.
Thanks Julie!
Melissa

I love my moo cards too! It’s so nice to be able to feature a variety of my pieces on the cards. And the quality of the cards is excellent!

What great ideas!! I always send one business card with a customer’s order…never thought about sending more than one.
I’m going to implement some of your suggestions right away!

Good post! Every idea sparks more, and I’m finding all this SO helpful! iCraft’s bootcamp is finding some great resources for us!

Thanks for the reminder on Moo Cards.

I just ordered some cards through Vista Print, using my own uploaded image. I really like the way they turned out, but I think I’ll check out moo also. Thanks for the great info!

I heard that if you have a photo of yourself on your business card that it is more likely to stay out of the garbage can. What do you think?

Hi, Lisa. Thanks for your comment. I think that adding a head shot photo on a business card might be a good idea in some instances. Particularly if what your business sells is a little “piece” of you. For example, if you are a consultant, and your product is a meeting with you, then a picture on a business card would be appropriate.
However, if you sell handmade jewelry, I would shy away from a personal photograph and let your products speak for you. I’d definitely include a great picture of one of the jewelry pieces.
My father-in-law is a professional photographer, and he calls his business cards “photo cards.” He crops an attractive photo to business card size and then adds text (contact info.) in the bottom corner. He says that he’s never seen anyone throw away a single card. Something about a picture makes people want to hang on to the card longer, I guess.

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