Etsy Feedback -- Is It Really Helpful?

Today's question:
Is Etsy feedback truly helpful for your business?

Today's guest:
Di of Auntie Di's De-Lites

As we all know, feedback is a wonderful tool for any business. Feedback affects our business decisions and can make or break our success.

Etsy allows buyers and sellers alike to provide feedback for each purchase made on the site. You'd think this feedback would be extremely helpful -- but is it really?

Di's answer:
"I definitely use customer feedback to guide my shop in the direction I want it to go. My customers generally leave me detailed feedback, so I can see what needs to be improved on, or even what I did just right.

Sometimes it's something as simple as a scent suggestion for my candles. I take all my comments to heart, and try to use them to improve or expand upon my current practices."
...................................................................

Now, over to you. Do you find Etsy feedback truly helpful, or is it mostly just "pats on the back"? What are some ideas for providing truly helpful feedback?