Ever since I can remember, I have loved watching birds. My parents had a bird feeder in our yard when I was growing up, and by the time I was in elementary school, I could name just about every variety of bird that visited that feeder.
For this reason, I was so excited this past weekend to get a brand new bird feeder in my own back yard. All kinds of birds have already found the feeder, and I’ve had such fun watching them.
As I looked out the window at the birds this morning, it occurred to me that small business owners (particularly those who sell products online) can learn some valuable lessons from my bird feeder:
1. Keep the feeder full.
The birds in my backyard just seem to sense when the feeder is full, and they flock by the dozens to eat the seed.
Online sellers can learn a lesson from this by keeping their shops full of products. Keeping your virtual shelves “stocked” gives the impression of a well-organized, professional shop.
2. Keep the seed fresh.
I would think that fresh sunflower seeds taste just as good to a bird as stale sunflower seeds, but this is not the case. If the seed sits in the feeder for a while, the birds seem to lose interest.
Keep your products fresh by watching current trends for popular fabrics, patterns, and ideas that your customers might like. Consider upcoming holidays and create a few products that will appeal to customers searching for gifts.
3. Birds will tell their friends about your bird feeder.
It all starts with just one bird. One bird “tells” his friends/mate about your bird feeder (how fresh and full it is), and the next thing you know . . . your yard is overrun with birds.
The same concept applies to your small business. Customers will tell their friends about your shop if they enjoyed your products and customer service.
What are some creative ways that you attract customers to your online shop?
P.S. You might also enjoy this guest post I wrote for Ahoy! Graphics about building community for your business.