image from customcouturelabelco
Do your customers have a way to find you again months, even years after they make a purchase from your shop?
One way that businesses can be sure that customers remember them is by branding their products in some way. For example, clothing manufacturers stitch fabric labels in the back of garments.
But what if you’re not a large company . . . can you still use product labeling to your benefit? I have a personal example that shows the effectiveness of a particular product tag, years after my purchase.
Over two years ago, my family and I were headed from North Carolina to Florida to spend a week with my husband’s family. We decided to fly, and this would be my son’s first experience flying the “friendly skies.” Although my husband and I have flown many times, this was Mason’s first time . . . and I was nervous.
Would the pressure hurt his ears and make him cry?
Would he get restless during the two-hour flight?
Would I bring enough activities to keep him busy during the flight?
In my search for fun activities, I stumbled upon the Sweet Darlin’ Ranch Etsy shop, which carries some of the cutest crayon roll-ups you’ve ever seen! In fact, the seller has now trademarked the name “Crayons A Go Go.” (isn’t that cute?)
I decided upon the polka dotted design, and my son absolutely loved it.
Shortly after receiving the Crayon A Go Go, I noticed that the seller had sewn a tag into one end of the fabric. The tag clearly states the name of the shop; in fact, the font on the tag is the same as the font in the shop header — cool! Of course, I expect to see company/designer names on clothing, handbags, and the like, but I was impressed to see a label on this particular product.
Fast forward to last week . . . my now five-year-old son still uses the Crayon A Go Go, especially during church. The roll-up safely holds his crayons and allows him to color quietly during the services.
A lady who sat next to us during a recent service noticed the roll-up, probably because of the bright polka dotted pattern, and after the service, she asked me where I purchased it. Because the product was clearly labeled with the name of the shop, I was able to tell her exactly where she could purchase one for herself. If the product hadn’t had a label, all I would have remembered was that I bought it on Etsy. There are tons of crayon roll-ups sold on Etsy, and the chances of this lady finding the shop I purchased from would be slim.
Thank goodness for the product label!
And this concept isn’t solely for handmade products, of course. Many businesses use this tactic every day. For example, have you ever bought a car and noticed a decal from the dealership stuck to the back of the vehicle? Car lots also often put a branded license plate on the front of cars sold in their lots — especially in states in which the “official” license plate goes in the back — like North Carolina.
So, what lesson can a small business owner learn from this?
Think of ways to brand your products through some sort of tag or imprint. This will not be possible for some of you, but I hope this post at least gets your mind thinking.
Now over to you. Have you discovered a way to brand your products so that customers will remember your shop name months and years after their purchase? Please share in the comments.