Your Product Packaging Can Sell More Products

 
polka dot fabric postcard from Lockette

Did you know that product packaging can be a small business owner's secret weapon?

Handmade sellers are known for creative packaging, whether it be recycled materials or packaging the product like a gift. Why not package your products so that customers will want to purchase from your shop again?

While browsing Flickr for polka dots this weekend, I came across the gorgeous photographs in Lockette's photo stream. Priscilla packages her products in simple brown paper bags and then embellishes the packages with red and white baker's twine and one of her fabric postcards.

 
 
This packaging is so effective because:

It is attractive.
Of course, polka dots are always fun (and eye-catching). The baker's twine wrapped around the package gives it a creative, artsy look too.

It is simple.
Remember that customers are more interested in what's inside the package than the outside, so keep things simple and don't waste money on excessive packaging that will probably be thrown in the trash anyway.

 
It promotes one of the products in the seller's shop.
Priscilla's use of one of her fabric postcards as a thank-you note is brilliant! Not only does the postcard thank the customer, but it also shows the customer an example of that particular product in the seller's shop. Priscilla sells items other than the fabric postcards, and if the customer ordered a different item, he/she might order the fabric postcards next time!
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Of course, this type of packaging-advertising is easy for a shop that sells paper products, but how about your handmade shop? Could you use this concept to promote your products too?