The New Facebook Fan Page Can Boost Your Etsy Sales – Part 1

On-the-Dot-Facebook-Fan-Page 
March 10, 2011 is coming. Is your Facebook fan page ready?

If you have a Facebook fan page for your handmade business (and you should), you are probably already aware of the new fan page look that is scheduled to become mandatory on March 10, 2011. If you haven't switched over yet (or even if you have), take note of a few ways that you can boost your handmade shop exposure and sales with your Facebook fan page.

We'll start with one FUN way to boost your page: by using the photo ribbon at the top of the fan page.

The new Facebook fan page looks very similar to our personal profiles, in that you'll notice a ribbon of 5 photo spots right below the name of the page. So how can we use those photos to boost sales?

Suggestions for the Photo Ribbon:

1. Product Photos
The photos that appear in the ribbon are the last 5 photos that have been uploaded to the page. Unlike the photos in our personal profiles that remain in the same position (unless you delete one), the photos in the ribbons of fan pages rotate randomly when the page loads. In other words, you won't be able to control how the photos are arranged. Work to make sure that all 5 of the photos look nice together.

Put some thought into which product photos to use. Which products get the most views in your Etsy shop? Which ones have been marked as favorites? Which ones are your best sellers? Which ones are your signature products?

2. Screenshots of Treasuries
If you've been featured in an Etsy treasury and have a screenshot, by all means, use that in the photo ribbon!

3. Graphics that Represent your Social Media Venues
You could upload a small graphic for each of the social media venues that you use for your shop. Some examples are
a. Twitter
b. Blog
c. Website
d. Etsy
e. Newsletter
f. Flickr

Create the graphics yourself or hire a designer to create them for you. Remember, however, that small text on graphics (at thumbnail size) sometimes isn't readable.

If you decide to use these graphics for your photo ribbon, be sure to explain in the wording below the graphic what customers can expect to find on that venue. Take Twitter, for example: what types of tweets can your fans expect from you? (links to products? helpful links? notes about sales?)

Don't forget to include a link to the social media venue, of course.

4. Get Creative!
While this idea might not work for you, it's definitely worth a mention here. The HyperArts Facebook fan page pulls this off brilliantly:

Hyper-Arts-Facebook-Photo-Ribbon 
You'll notice the large H in the profile picture. Next, the photos in the ribbon spell out the rest of the HyperArts name. YP, ER, A, RT, and S.

Once the page re-loads (and automatically randomizes the ribbon), you might see something like this:

Hyper-Arts-Random-Facebook-Photo-Ribbon 
The creative wording in the profile picture explains the mystery: "Yes, it should say HyperArts, but we can't set the order. Facebook enforces randomness. Refresh until you see something you like!"

How brilliant is that??

By the way, I have noticed that once I cleared my browsing history and clicked on the HyperArts page again, the photos appear in the "correct" order. That makes me wonder if the photos always appear in chronological order (last 5 uploaded) at first and then randomize only when the page is refreshed. Have any of you experimented with this? Do tell.

Reminders about the Photo Ribbon:

1. Crop Ratios are Important
Your photos will look best in the small thumbnails if you use a 1.42 to 1 crop ratio. For example, if the photo is 800 pixels wide, it should be 563 (actually 563.38) pixels high to fit perfectly into the thumbnail spot.

Also, remember that horizontal (landscape) photos will look the best in the ribbon. If you upload a vertical (portrait) photo, it might not appear in the ribbon as you had hoped. However, when you click on the photo, it will expand and appear at the full size.

2. Photo Consistency

If you really want your photo ribbon to look fabulous, you could make sure the photos are consistent (similar background, products same distance from camera, etc.). Etsy sellers are already accustomed to making sure that 5 thumbnail photos look good together, and this is no different.

Suggestions for the Wording Area Below the Photos:

Update: I added this screenshot at the suggestion of reader Anita of Sweet Pea Purses. Thanks, Anita! :)

Screenshot-Facebook-fan-page-photo-description 
 
Handmade sellers can really get creative with the text box below the photo. After you upload a photo, simply click "Add a Description" and type any information you wish. Here are some ideas:

1. Customer Testimonials
You could include testimonials about that particular product or about your shop in general.

2. Upselling
Include links to similar items in your shop. If a fan clicked on that particular photo, he/she might like to see other items that you have available.

3. Hyperlinks
Don't forget to link to the actual product. Include http:// to make the link clickable.

4. News Feed
Remember that anytime you upload a photo (with the accompanying text), the wording goes into your news feed. Use the wording area strategically with more than just a product description. 

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br />Your assignment for today: Go on the hunt for Etsy shop fan pages that already use the new page format and are doing a great job of using the photo ribbon to boost sales. Link to a favorite or two in the comments, will you?

Read more tips in Part 2 of this series: The New Facebook Fan Page Can Boost Etsy Sales – Part 2

JulieSignature 

P.S. Speaking of Facebook fan pages, are you a fan of On the Dot Creations on Facebook? Come join the fun!

Thanks for the info and for sharing some tips on how to make my fan page looks good. This can really help my business a lot.

You’re welcome, Brad. Thanks for stopping by!

great posting!!!! I will be doing some revamping today for sure! Thanks again!!!

Glad to hear that, Keira! Send us a link to your re-vamped page when you’re finished. :)

Thanks for the info. I have been using the new fanpage layout for quite a few weeks now, and hadn’t realized how to change the top photo ribbon. So is the ONLY way to get new photos to show up there, by uploading new ones??

Great question, Alissa! Yes, it is my understanding that the 5 most recent photos uploaded to your page will appear (in random order when the page re-loads) in the ribbon.

Thanks for the tips. I’ve been wondering how to make my page more productive.
You mentioned a text box below the photo. I’m not sure where you are talking about. I’ve been looking for a way to put a link to my Etsy shop. I know it says My Etsy on the left, but a lot of people don’t know what Etsy is. I’d like to be able to put the actual link. Any suggestions? Thanks!

One more question! Do you know why sometimes a link on Facebook to any Etsy shop or item won’t include the photo? It’s very frustrating.

Thanks for your question, Anita. I have added a screenshot and a bit more wording to this post to make things a little clearer about the text box. I hope it helps!

Very nice. You’re already using your photo ribbon nicely, Anita. Now, you might add some more text (testimonials, product description, links, etc.).

I assume you’re referring to a link that you post on your wall, right? Do you mean that sometimes the accompanying photo doesn’t appear? I don’t know about Etsy links, but I know that I’ve had this happen a few times with my polka dot blog (and also my personal blog). Sometimes I don’t see a photo right away, but when I return to the page later, a photo mysteriously appears.
I’ll see what I can find out for you.

Yes Julie, to both your questions. There are lots of people on the Etsy forums with the same problem. It doesn’t happen every time, but more often than not lately. Even when I go back later, the photo is still not there. It’s so nice of you to try to help. This has been driving me crazy.

Thank you for clarifying the photo’s text boxes. I get it now. Off to add better descriptions. And some links!

oh i should have known we could count on you to teach us how to make this new page work to our advantage. i will be sharing this post. i have been having the same problems as anita, and it is very frustrating! thank for checking on a solution. you are amazing!

Thanks so much for the info! I will try some of this on my fan page! Be blessed!!

Thanks for all the wonderful tips. I have been very frustrated for the last few days also trying to share new listings on my facebook page, and the picture does not appear.

Hi Julie,
I work at HyperArts, and first of all, thanks for using our Fan Page as an example!
To answer your question, the first tab you see is actually our custom landing tab, so we can control the images in the “photo strip” at the top. It’s actually just an image we created to match the new Facebook feature for Pages (the tab was created using and iFrame application).
Then when you go to our Wall, you see the real photo strip with randomly placed images.
We are actually on the lookout for more creative uses of the photo strip, so let me know if you see any that you like.
Thanks again for all of the good tips, your blog is a great resource for small businesses looking to promote their products online.

Ohhhhh . . . I see it now, Analisa. That’s really creative to use a tab that looks like your wall. I couldn’t figure out why when I refreshed the page, the photo ribbon images didn’t change — that’s pretty slick! :)
Thanks so much for your input and your kind words about this blog.

Thank you for the info. Found you through Fancie Strands!

I found you on Fancy Strands also, thank you so much for the info, I have a lot of work ahead.:)
Thank’s again

Informative and helpful post. Thanks!
Jess

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