While doing some research for a guest post that I wrote earlier this week, I stumbled across Craftgawker . . . again. I must admit that I've seen the site before and had one of those "I-must-check-out-this-site-again-when-I-have-more-time" moments. So much eye candy there!
This time, though, I actually spent some time on the site, and WOW – every handmade biz owner needs to check it out!
Craftgawker is a great site for handmade business owners because it helps them:
1. Support the craft/handmade community
The more views and attention handmade crafters receive, the more the movement will thrive and prosper.
2. Get inspired to create
You can't help but be inspired by all of the crafty goodness on Craftgawker. Make sure that you don't copy the designs and then try to sell them yourself, though.
3. Share your creative process
You need to know up front that Craftgawker no longer accepts submissions that link directly to your handmade shop. Instead, you can submit links to your business blog, where you can show photographs of your finished products, along with your creative process along the way.
Craftgawker prefers submissions that link to tutorials or at least the inspiration behind an item.
(By the way, if you aren't using your business blog to share your creative process, you should! Customers love connecting with handmade sellers via their blogs.)
4. Bring attention to your products
Submitting photos, tutorials, etc. of your handmade products puts your products in front of many people, especially bloggers (like me) that continually look for new products and ideas to feature.
5. Find new blogs to inspire you
Almost all of the items on Craftgawker are submitted from blogs, and spending just a few minutes of time on the site will introduce you to some amazing new blogs that you may not have seen before. If you stumble upon a few blogs that strike your fancy, add them to your Google Reader and begin following them.
6. See examples of fabulous product photography
This is actually my favorite reason of the 6: I've saved the best for last! :)
Because every submission to the site is approved by a Craftgawker representative, only the best photos are selected. This provides drool-worthy photos throughout the site — the best of the best, if you will.
According to the Craftgawker FAQ's, the site has the following criteria for photos:
* the photo must be art- or craft-related
* the photo must have good presentation and composition
* the photo must have good lighting, exposure, and color balance
* the photo must be sharp, even after the image is reduced in size
As they say, "we try to select the highest quality images to appear on the site, otherwise no one would gawk at the pictures." Well said, Craftgawker. :)
I've created this short video about how I use Craftgawker. Check it out — you might just get some ideas that you can use in your own business!