If you sell handmade products, you probably have a Pinterest account for your business (if you don’t, you should). You’ve worked hard to curate attractive, helpful, inspiring boards that speak for your brand. But did you know that secret Pinterest boards can help your handmade biz, too?

Secret Pinterest Boards for Handmade Business

First, a brief explanation: your secret boards are located at the bottom of your profile (once you’re signed in). If you’ve never created a secret board, simply click “Create a secret board” to get started! You can pin to your heart’s content, and those who follow you will not see the pins in their feed. If you re-pin from another person’s board(s) onto your secret board, that person will not be alerted.

Now that we’ve mentioned the basics, here are some ways that secret Pinterest boards can boost your handmade business:

Use secret Pinterest boards to drip out content gradually.

To avoid overwhelming your Pinterest followers with multiple pins all at once, pin content throughout the day in a steady stream. You’ve probably heard of tools that allow you to schedule pins, but most of those are paid services. If you’re short on cash, you can drip out pins yourself. Simply pin content to your secret Pinterest board(s) and then set aside some time throughout the day to add those pins to your public boards.

You could name the board “Pin Later” or even put the name of the board you want to pin it to later in the secret board name. For example, “Pin Later – Product Photography.” This will remind you exactly which public board to pin it to later. Pinterest now has a handy Move Pins button on each board, which allows you to move one (or multiple) pins to another board.

If you’re looking for a tool that will schedule pins for you, check out Buffer. Buffer’s addition of Pinterest to its social media scheduling tool is pretty nifty. You will need the Buffer Awesome account to schedule pins (currently $10 per month), but in my opinion, the cost is totally worth it!

Learn more about scheduling pins with Buffer here.

Use secret Pinterest boards to gather inspiration for new products.

Creative entrepreneurs should constantly be gathering inspiration for new products. Color schemes, patterns, prop styling ideas—all of these can provide inspiration or spark a new idea for a product. If you see an idea in a shop window, a magazine, or even on a television show, snap a photo with your smartphone and upload it to your secret board!

I’m not talking about copyright infringement or stealing another person’s ideas — just good old-fashioned inspiration to get your creative wheels turning!

Use secret Pinterest boards to communicate about custom orders.

If you create custom orders, secret boards can come in handy to communicate back and forth with customers. Customers often have particular ideas for the design that they’d like, and what better way to show you their ideas than with images?

Simply create a secret board and invite the customer as a collaborator (you and the customer must be following each other on Pinterest). The customer can upload an image to show you their idea, and you can upload images of the product in progress. Customers love that! Use the pin description area to communicate about the design, request any additions or deletions, etc.

Use secret Pinterest boards to collaborate with an assistant or shop co-owner.

Do you and another person share ownership of an online shop? Maybe you’re across the country from each other or just in the next room. Either way, Pinterest is a great place to gather inspiration for new products and brainstorm new ideas.

Use secret Pinterest boards for product photo inspiration.

You don’t have to look far on the Internet to find helpful articles, videos, and tutorials about product photography. If a product photography board wouldn’t be appropriate on your biz account (for customers to see), keep it secret and use it for your inspiration!

Product Photography on Pinterest

Pin articles and images such as:

Use secret Pinterest boards for wish lists.

Creative entrepreneurs are always looking for tools to improve their business, but not all of those tools are cheap (or free)! Save links or screenshots of websites that you come across and purchase a tool here and there as you are able. This way, you won’t forget about those awesome tools you’ve discovered.

Some ideas:

  • ebooks or books
  • training courses
  • website plug-ins
  • software
  • free-lancers who can create new graphics for your biz

Use secret Pinterest boards for branding ideas.

Pinterest is a great place to find design inspiration, but you won’t want the public to see your ideas before you launch them!

Some ideas to pin to secret boards:

  • website design
  • logo design
  • business cards
  • craft fair ideas

Use secret Pinterest boards for product packaging ideas.

Packaging ideas abound on Pinterest! Search for terms such as:

  • parties
  • gifts
  • gift wrap
  • product packaging
  • package inserts
  • teacher appreciation gifts

Use secret Pinterest boards to curate content to share later on social media.

I’ve found so many helpful articles and tips via Pinterest! Create a secret board to curate those posts, and then drip them out to your social media outlets from time to time. Your followers love to read articles that you’ve discovered. As mentioned earlier, Buffer is a great tool to schedule social media posts to drip out during the day.



Do you use secret Pinterest boards for your business? What other ideas would you add to this post? Do tell.

Julie Signature

I’m so excited about a brand new series here at On the Dot Creations! I’ll be sharing great product photography from a handmade seller and telling you why I think it’s great!

Product Photography - Vanessa Bean Shop

Let’s kick off the series with an adorable Etsy shop called Vanessa Bean Shop.

Vanessa creates ceramic pieces that are both functional and whimsical. I absolutely love her artistic style! The product featured above is one of her Cup and Spoon Friends pieces. Each side of the mug has a different face – how cute!

Here’s why I think Vanessa’s product photography is great:

  • natural lighting
  • appropriate background (table top)
  • consistent background and lighting
  • model in at least one photo (for scale)
  • multiple photo angles (to see the inside of the mug)

Check out Vanessa’s shop and browse through her pieces. Then, think of ways that you can follow her example with your own product photography!

Julie Signature

This guest post was written by Rachel Daley from Made Freshly. 

Your new product is the fruit of your passions – you’ve worked really hard to see it all come together. Your creative brain is a whizz at design and idea-making, but now the business side is coming into play – and the hardest part for most sellers is marketing.

Don’t worry, you right-brained artist, you. Marketing can be visual, exciting, and uncomplicated. The power tool for online marketing as a creative-brained business owner? Instagram.

Instagram Post that Inspire Customers

Let’s just enter the real world of your consumers for a second: 75% of Americans admit to bringing their smartphones into the bathroom. One of the main things they’re doing in there (besides, you know, bathroom stuff) is browsing social media!

Social Media Addiction

Instagram has 200 million active users every month, and every day these users dole out 1.6 billion likes! Your potential customers are part of these mammoth statistics, and they’re paying attention to Instagram.

Instagram was practically tailor-made for creative merchandising – it’s a visual platform that lets you convey your product, style, and brand through images.

Over 2,500 brands have started using Instagram for their business, so let’s get your brand up to speed.

Click Here To Download Eight Great Instagram Tips

Tips for A-Game Insta Posts That Turn Into Sales

Here are your essential tips from the pros on Instagramming product photos that really attract customers.

#1 No Squinting: Use High Quality Images

Is that grainy grey blob a pair of shoes or somebody’s dog?

Basically, you don’t want your photos to be indistinguishable, because mobile users don’t have time for that. Your followers may just scroll on by if that intricate laser-cut necklace just looks like… pixels.


Try to use a good camera, or at least good lighting and the right file size, to ensure crisp, quality photos. Always optimize your photos for the web. Filters and blurs can add eye-popping interest, but remember that your ultimate goal is to show off the product – keep it classy.

#2 Size Matters: Consider the Parameters of your Photos

Instagram photos must be square, 612 pixels by 612 pixels, and that’s a box your creative brain will have to work with. Make sure you consider how your photo will appear in Instagram sizes.

Maybe that lifestyle shot looks great in big format on your desktop, but on a mobile screen your handbag will either be too small to notice, or that zoom-in leaves a weird, disembodied arm hovering around the zipper. All it takes is a quick thought toward your framing, and your wonderful product will stay the star of the show.

#3 Be Realistic: Practice Honest Advertising

Seeing products online takes away the luxury of being able to hold it, feel it, and try it on in real life. So make sure your photos show the true features and scale of your goods.

If a consumer lusts after your photo showing a crocheted throw blanket, and it arrives as a measly tea towel, they’re gonna be disappointed. Including other objects in your images for scale or models in the photo can help!

Necklace Product Photo

Necklace on Model

See how the second photo gives a more realistic perspective on AnnalisJewelry’s opal necklace?

#4 Wow Factor: Use Attention-Grabbing Aesthetics

Instagram Filters

Online browsers’ fingers can scroll fast, so make sure you grab their attention with your best features shown off front, center, and in a bold way. Here’s where your creative know-how really gets flexed.

Use color and contrast, play with filters, or add text overlay to get a direct message across. Instagram is a sea of visual content, so make yours stand out if you want your potential customers to stop long enough to even think about checking out your store!

#5 The Power of Words: Keep Your Descriptions Clear

No, this isn’t the time to show off your novel-writing skills. A concise caption with a direct description will do the trick (try not to go any longer than 200-300 characters).

Don’t pummel followers over the head by directly selling – just include enough to intrigue and complement the photo. Then use a call to action. Something like, “Find your size at myurl.com” or “Visit myurl.com” for more info.”

Providing a call to action enhances your image with options for those who stopped to look, and you’ll get up to an 80% increase in engagement.

Nordstrom Instagram Example

Learn by Example: Nordstrom made use of a creative call to action, inviting followers to ‘Like to lower the price.’ For every 10,000 likes their photo got, they lowered the price of the item 10%.

Brainstorm creative ways to encourage interaction in your descriptions.

#7 Go Ahead, Hashtag: Increase Your Reach

Including hashtags is a crucial tool for boosting your discoverability and engagement.

Stick with hashtags that are relevant to your brand, image, and audience. Before posting, do a little research and try to include a mix of really popular hashtags, some more specific but popular tags, and your own custom tags. This gets you seen by the mass numbers searching popular hashtags, but lets you stay on top of the lists longer on the less trafficked tags.

Don’t let hashtags clutter your description – stick to about 5 hashtags max, or you may see a decrease in engagement.

#8 Be Yourself: Share your brand’s personality

Remember that Instagram is social media, and as much as you’re showing off your products you’re also engaging in a community.

Always stick to your own style and message (whether that’s ‘creative,’ ‘eco-friendly,’ ‘classy,’ ‘sexy,’ ‘minimalistic’…) and show off not only your wares but your brand’s personality.

Young in the Mountains Instagram

@younginthemountains keeps a consistent nature theme as she showcases her pottery and jewelry.

Break up the product photos with content that matches your brand’s culture – behind the scenes photos, inspirational quotes or funny images can all enhance your engagement with your social media community.

The Bannerie Instagram

You can really see the personality through color and photo choice in @thebannerie’s posts!

Turn Your Instagram Followers into Loyal Customers

There you have it! The tools are yours for creative Instagram marketing. Just follow these quick tips to show off your professionalism, your brand’s voice, and your unique products with the world of Instagram users.

Let that creative brain run wild – fit your awesome post ideas into these tips for success, and you’ll be rolling in the follows, likes, and even sales in no time!

About the author, Rachel Daley:

Rachel DaleyWhen Rachel isn’t busy being a content writer for MadeFreshly, you can probably find her at a track meet or on an adventure with her DSLR.

With a passion for everything creative, Rachel is an avid art appreciator, from Man Ray to the neighborhood kid with a Polaroid. Getting to be creative and help others do what they love for a living makes her job the perfect one.

You can find Rachel on Twitter at @FreshlyRach.

Made FreshlyMadeFreshly is the easiest online store solution out there. Create your own custom store without being super tech-savvy. State making money doing what you love!


If you want yet another creative way to share your product photography with potential customers, I think you’re really going to like the tool featured in this post! See previous posts in this series here: Creative Way #1, Creative Way #2, Creative Way #3

Share your product photography with Thinglink

Thinglink is a tool that allows users to add small icons called tags anywhere on a photo. Once the Thinglink image is saved, the user can upload the tagged image to various social media sites and/or embed it in a blog post. The tags become links that users can hover over to:

  • read some text
  • click to visit the shop where the product is sold online
  • view a video about the image (a tutorial, maybe?)

I’ve created a sample Thinglink image below, using a collage of product photos from Etsy sellers Jennifer Ladd, Simbiosis by Julia, and Maui Dive Girl.

See those red circles that appear when you hover over the image? Those are interactive links to the Etsy shop listings. Pretty nifty, huh?

Creating a Thinglink image is easy! Here’s how:

Sign up for a free Thinglink account

You’ll have the option to create a free or paid Thinglink account, but the free version works well for me.

Create a new Thinglink and upload the photo you want to customize

You can import an image from Facebook, Flickr, or the web via a URL. You can also upload an image from your hard drive.

(If you want to add Thinglink tags to a collage of photos, you’ll need to create the collage first and save it as an image. PicMonkey is a great tool for creating collages.)

Title your Thinglink

Enter keywords that customers might use to search for your product(s).

Set your sharing settings

Decide whether you want your Thinglink image to be public or unlisted. You also have the option to allow others to add and modify tags.

Share your Thinglink

Embed the Thinglink image on your blog or upload it to multiple social media sites. It’s a simple process!

To learn more about Thinglink and see how easy it is to add tags to your product photos, watch the video below.

Give Thinglink a try! You’ll find that the process is quick and easy. It’s another fun to way to share your product photography with potential customers.

Julie Signature

P.S. If you prefer to hear this post in audio format, please click here to hear it via SoundCloud.

  • Classmint provide image, text and audio annotation. Classmint is a website where you could put different content on one page through the form of url links.By using classmint users can add small icons called tags anywhere on a photo. and make your image more interactive and informative.To know more uses of classmint, checkout classmint.com.ReplyCancel

  • so many thanks to for this article Thinglink has got with me most completely in oblivionReplyCancel