3 Ways to Make Sure that Your Etsy Shop Doesn’t Have a Cowlick

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After my four-year-old son's bath this evening, he pleaded with me to let him comb his own hair. I finally consented after he promised, "I'll do a good job, Mommy."

I left the room to retrieve his pajamas from his dresser drawer, and when I returned, what I saw gave me an instant idea for this post.

The front of his hair was neatly combed straight down and actually looked pretty decent. "I combed it all by myself, Mommy," he stated proudly.

What my son couldn't see was that the hair on the back of his head was terribly tangled and messy. Because he couldn't see that angle of his head, he thought he had done a good job. The only trouble was that he was looking at his hair from only one perspective: his.
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BrushComb The same goes for your Etsy or other online shop. Asking for someone else's perspective of your shop can be an invaluable process.

Before taking your shop/website "live," try the following steps:

1. Read each section of your shop aloud
Read your shop announcement, your profile, every item description, etc. This is one of the best ways to catch errors in your writing that you might otherwise overlook.

2. Ask a friend or family member to look through your shop with a critical eye.  
    a. Ask him/her to search for wording that isn't clear or convincing. Have you provided enough details about each listing? Would your friend/family member consider purchasing your item? Why not?
    b. How about the photos of your item? Do they display the item well enough that your friend/relative would feel comfortable enough to purchase it?

3. Give it some time.
One of the best tips for proofreading any writing is to leave your writing for a bit and come back to it later. You'll be surprised how many errors you'll find when your mind has a chance to "forget" what you've written. 
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How about you? What other advice do you have for getting someone else's perspective on your shop? Have you ever asked a friend/relative to look through your shop? Were their opinions helpful?

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  • Very good advice! I think I will have my daughter go through my shop today and see what she thinks! Love how you tied in your sweet little boy to this article–very cute!
    Smiles, Karen
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  • great post! i’m going to include a link to this post in my newsletter.
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