So, you’re ready to list an item on Etsy. How can you be sure that customers will take notice of your product?
1. Photograph your item.
Much has been published online about product photography. Simply Google product photography tips, and you’ll come up with more ideas than you can possibly read. One quick tip that I’ll mention here is to take lots of shots of your item at different angles. This will come in handy for step 3 below.
2. Edit the photographs.
Again, so much could be said on this subject. At the bare minimum, you’ll need to do the following:
a. Edit the exposure of the photos (brighten them up a bit if needed).
b. Crop the photos (I talked a bit about cropping in this post and this post).
c. Resize the photos for the web.
3. Use all 5 of the available photo spots on Etsy.
I can’t tell you how many Etsy listings I’ve seen that use just the main photo spot and leave the other four spots blank. Remember that your online customers cannot touch or hold your products, so you must provide them with as many photo angles as possible.
One Etsy shop that does this well is b u d. Just take a look at the photos in this listing:
I love it that the first photo angle is a bit unconventional. It makes me want to look more closely at the other photo angles and learn more about the piece. I also like the fact that some photos show a close-up view of the necklace, and others show the entire piece. Bravo!
How about you? Do you have other product photography tips to share?
top photo from Aghman