First, I encourage you to read Part 1 of this series if you haven't already.
We've already talked about the fact that Etsy sellers should avoid the praying mantis's tendency to "wait unmoving," and today we'll discuss another one of its characteristics.
The praying mantis has many enemies such as birds, so it must blend in with its environment to avoid being eaten.
Etsy sellers should never "blend in."
Etsy is jam-packed with many wonderful shops; so many, in fact, that shopping can become overwhelming. For example, do an Etsy search for "jewelry," and you'll be faced with 1,271,319 listings. Yikes!
So, how can you stand out and get noticed on Etsy?
1. Specialize in something.
Etsy seller, you might be a jack-of-all-trades with the ability to create a variety of different items, but consider sticking with just one or two types of items. Too many different items in your shop can overwhelm your customers.
Think about it this way, when you're shopping in a brick-and-mortar shop for a special gift, do you prefer a one-stop shop (like Wal-Mart, for example) or a small boutique that specializes in the items you're looking for? I'll take a boutique over Wal-Mart any day. :)
2. Have a distinctive shop "look."
All of your shop graphics/marketing materials should work together as a cohesive brand.
* product photography
* advertisement graphics
Hire one of the many talented graphic designers on Etsy to create a custom graphics package for you if you don't feel comfortable tackling the task yourself.
3. Be everywhere at once.
Take advantage of as many social media venues as you have time for. Spread the word about your items on Facebook, Twitter, blogs, forums, etc. Caution: these sites can be time-suckers, so use common sense and balance when telling the world about your shop.
Bottom line . . . be creative, be different, be YOU! Don't blend in with the crowd: be unique!
Any other ideas for distinguishing your shop from the thousands of others on Etsy? Do tell.