“A Gift” from Shannon Blue Photography
Is it truly “more blessed to give than to receive,” even in the business world? Can giving products away actually help you bring in more profits?
We’ve all seen the recent giveaway trend, especially on blogs: Offer a free item from your store to one lucky winner and pray that many people will enter so that you can get exposure for your shop. Surely all that exposure will drive in more business, right? Or will it?
While at a convention for my day-job recently, one of the exhibitors at the event needed some assistance at his booth. I was glad to help, and as I walked away, he said, “Would you please accept one of my products as my way of saying thanks for your help?”
Of course, I heartily answered “Yes!” because I had been admiring the items in this particular booth throughout the event.
Excited and pleased with my recent gift, I proceeded to carried it with me for the rest of the event. Several people saw my new bag and asked me where I got it. I gladly told them about the nice man and his great booth. I’ll bet he received a few more orders that day, just because he gave away one of his products! Was the exchange worth it for him? I’d say so.
So, have you ever sponsored a product giveaway? Did you reap any benefits? Or have you found product giveaways to be a waste of time and money? Do tell.
P.S. You might also enjoy this wonderfully comprehensive post about sponsoring giveaways on Oh My! Handmade Goodness.