Ever wondered what items to include in your product packaging when shipping products to customers? You want to make a good first impression without spending too much, right?
Three things to remember:
- Make your product packaging memorable
- Hook your reader and persuade them to buy from you again
- Be creative
Here are some ideas for items to include in your product packaging:
Thank You Note
This one is a no-brainer. You absolutely must say a hearty thank you to any customer who purchases a product from your shop. This is expected polite behavior. However, think of creative ways to say thank you.
- Write a thank-you note on your biz stationery, if you have any.
- Write a thank-you note on the back of your business card.
- Purchase a “thank you” stamp and stamp it on a colorful piece of cardstock.
- Attach a “thank you” tag (like the one from Coco Press pictured above) to your product.
Freebie that Complements Your Product
Who doesn’t love a free gift? Think of an inexpensive but nice item that complements the product, and include it in your packaging. It will pleasantly surprise your customer to receive something “extra” from you.
- Example #1: If you sell candles, have matchbooks custom-printed with your logo and include one in your product packaging. This is a great way to share your branding and make your customer think of your business every time they light your candle.
- Example #2: If you sell jewelry, include a small fabric pouch custom-printed with your logo. Customers can use the pouch to store their jewelry at home or while traveling.
Your Business Card
A business card should provide the basic information about your business (logo, contact info, etc.), but business cards don’t have to be boring! I talked about Moo business cards in a previous post, and I’d encourage you to read that post to find out more about Moo’s fun Printfinity option. I won’t go into details here (just head over to my previous post), but Moo cards are a great way to share your product images with customers.
- Include more than one business card in your product packaging. Put a small sticky note on each one: “one for you” and “one to share” — this will prompt the customer to share your business card with someone they know. That’s a great way to spread the word about your business!
- Write a special coupon code for a future purchase on the back of the business card(s).
Coupon Code for Future Purchase
Coupon codes are a great way to encourage repeat business for your online shop. Everyone loves a discount, right?
- Write your coupon code on the back of your business card (as mentioned above)
- Create a scratch-off coupon. Read this tutorial post from Wonder Forest for a fabulous example of how to accomplish this! Scratch-off coupons build suspense.
Request for Feedback
Your selling venue might already provide a way for customers to leave feedback about their purchase (Etsy, for example), but it never hurts to ask for feedback in your product packaging.
- Create a fun feedback survey (Survey Monkey, Google Forms, or Typeform), and provide a link inside the package.
- Include a pre-paid, self-addressed postcard with a place for the customer to select how many stars they would give about their purchase. Think of a small icon that represents your business, and put 5 of them side-by-side. Encourage the customer to circle/shade/etc. how many stars/icons they give your customer service, etc., and then pop it in the mail to you.
These are just a few ideas to get you thinking. You’ll want to customize your own product packaging to suit your particular products. Have fun with your product packaging! Your customers will remember you for it!
What items do you include in your product packaging, and what feedback have you gotten from your customers about it? What suggestions would you add to this list? I look forward to hearing your ideas!
Top image by Nani Puspasari